The brand was started by its creator, John Masters, a successful hairdresser, over 20 years ago. Through his work in prestigious US hair salons, John started to realize the potential harm of all the chemicals used in hairdressing on an everyday basis. His aim was to create a brand that used natural and organic ingredients, avoiding harsh chemicals, but without compromising on the quality of product. In fact, it was considered that using natural ingredients will only improve the function of the products, as cheap and low quality synthetic ingredients will be replaced with natural high quality ones. And that was how John Masters Organics was born. The brand's organic ingredients are certified by EcoCert, and it has the following guidelines for what is included in the products:
1. No sodium laurel sulfate, parabens, DEAs, MEAs, or TEAs
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol - which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled - which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible
13. Fair-Trade ingredients must be used when possible
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol - which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled - which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible
13. Fair-Trade ingredients must be used when possible
The body wash lathers up into a luxurious foam (John Masters only use mild surfactants from corn and coconut). It washes out the dirt without over-stripping the skin. Although it smells delicious, the aroma does not linger on the skin, so it will not interfere with your perfume. However, if you love it, and want to smell of it all day long, you can use the body wash in combination with the Blood Orange & Vanilla body cream, which will leave your skin soft, smooth and smelling delicious... naturally!
