I wanted to write about another lovely brand called Ilia. It is a relatively new and small brand of natural and organic lipsticks. Ilia’s founder, Sasha Plavsic, wanted to create a natural lip colour line with a modern twist. Having worked in London, New York and California along different fashion brands in Branding and Marketing, Sasha wanted to focus on creating as natural lip care as possible. And so, after a long and careful process of creating the lip sticks, packaging (recycled aluminum!) and branding, Ilia lip care was born!
I tried an Ilia lipstick when I was on a hunt for the perfect red lipstick. And found it in… Bang Bang by Ilia. The colour is bright red when you open the tube, but when you apply it is actually quite sheer. If you want more depth of colour, then just apply another layer. I liked that best: you can wear it as a conditioning balm with a hint of colour, but upon further application it transforms into a perfect lipstick. The texture is super-soft and smooth, conditioning and smells delicious too! In fact probably the only downside of it was it made me hungry, as it smelled so good! The lipstick stayed on for ages as well, no need for frequent re-application. All in all, I can definitely say it ticks all the boxes: colour, texture, and long wear!