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| Steffany Boldrini |
Hi Steffany, thank you for taking time to do an interview for Core Beauty. How did you come about in being interested in green and non-toxic products and wanted to make this your job?
The person who influenced me the most has been my mom, she always made sure that we read the ingredients of the food we buy and she keeps feeding me information on why our products are much safer for our health than convenient products out there. The most amazing part of all this is that even if you pay 10% more for a non-toxic product, it ends up being much cheaper than the pain you might go through when they get all kinds of diseases that ingredients in “bad” products can cause. Plus the vast majority of the products on our site have a price that’s the same, if not cheaper, than conventional products!
How was the idea for Ecobold born?
Ecobold was born out of my personal mission to teach people how to shop better, I initially wanted to be a consultant and go to people’s houses, wipe out all nasty products, go to the grocery store with them and teach how to shop better. Later I decided that the one-on-one basis of consulting wouldn’t make such a big impact as having something where everyone could access online. Helping manufacturers of these awesome products sell online was also another driver to make the switch.
What was the process of setting up your own business like?
Setting it up wasn’t the hardest part, the hard part is getting the word out to the people who care and have them come back for more, a.k.a. marketing!
What would you say was the biggest challenge you faced in developing Ecobold?
Everyday there is a different challenge! In the beginning it was finding the right co-founder, then it was launching, and now we are in the process of looking for investment - the hardest part at this time.
What was the most difficult thing about switching to non-toxic products? Were there some products that you found most difficult to find a natural substitute for?
It’s actually not hard at all. If you look you’ll find that there’s a safe alternative for almost everything you use: lipstick, makeup, shampoo, soap, toothpaste, cleanser, body lotion, perfume, anti-aging lotions, and the list goes on and on. There are a few products that I still sin with because I haven’t found an alternative that works yet: nail polish, nail polish remover, deodorant and the things that my hairdresser users for my highlights – that’s it!
Can tell us about your favourite natural skincare and cosmetics brands?
There are so many good ones out there, it’s hard to choose! I’ve used these serums before, gave to friends and family and we all love them: http://www.ecobold.com/shops/anthoorganic I also can’t wait to try this makeup and lipsticks: http://www.ecobold.com/shops/FreshFace For soaps, I love these: http://www.ecobold.com/shops/blueridgegypsy and http:// www.ecobold.com/shops/Beecology
What is the morning skincare routine of the Ecobold’s CEO?
Wash my face with water, spray a fruit mist that my mom gave me the other day, put on my mineral makeup and I’m out the door! I also sometimes I use olive oil around my eyes which I heard works really well for a beautiful skin.